The goal of the project was to create a video production style for the oil producing company. It should have reflected its field of activity and reveal the logo, but also be abstract and minimal in a way.

We decided to use the common perception of the petroleum as a black viscous fluid and to show the birth of the company logo from it. Starting from the simple oil drop that gives life to a cube, which then transforms into a more complex structure because of their reaction together.

Creative producer: Sergey Ivanchuk
Art direction, motion design: Yaroslav Primachenko
Music: Mikhail Ivanchuk

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